PHAN NGUYEN GRASP THE MARKET TO DEVELOP STRONGLY IN THE TIME OF THE COVID-19 PANDEMIC
Established in October 2015, Phan Nguyen operates in the field of import, export and distribution of FMCG products of prestigious brands in the world and Vietnam. Phan Nguyen’s strengths are natural and organic products, good for consumers’ health and safe for the environment.
With a young, dynamic and enthusiastic staff, after only 3 years of operation, Phan Nguyen has officially become a leading company in the field of importing and distributing organic consumer products in Vietnam market.
Phan Nguyen is currently distributing nearly 30 famous organic brands in the world and Vietnam, nearly 1000 products in the food and chemical cosmetics industry. The products distributed by Phan Nguyen have been present in supermarkets, and large clean food chains such as: AEON Mall, Lotte, Emart, Intimex, … with more than 1,000 points of sale nationwide.
Phan Nguyen wishes to bring the best organic products in the world and Vietnam to serve the needs of households in Vietnam, to contribute to improving the health of consumers, all for the health of Vietnamese consumers. Phan Nguyen is constantly seeking and negotiating, cooperating with new organic brands, ensuring the best source of organic products to consumers, and constantly improving the quality of customer service, bringing the best experience to customers and partners.
Phan Nguyen’s business philosophy is: “Doing business to serve the society”. Through communication activities, Phan Nguyen directs consumers to a sustainable green lifestyle with good humanistic values, contributing to educate people to protect the living environment by specific actions such as: propagating green knowledge on social networks and groups, good tips for green consumption, greening program of organic products, accompanying Vietnamese organic agricultural products…
The two years of the pandemic witnessed a breakthrough growth rate of Phan Nguyen, year on year growth rates were 91% (2020) and 154.5% (2021), respectively. The Covid pandemic is a big push for consumers in Vietnam and the world to change their perception of health care for themselves and their families. Consumers are increasingly concerned about the origin of products, the demand for organic products is therefore also increasing.
In addition, Phan Nguyen has also constantly tried and put efforts to bring consumers in Vietnam the best products, diversify traditional sales and e- commerce channels, create favorable conditions for consumers to access organic products in the easiest, rapid and convenient manner.
In 2018, Phan Nguyen became an official member of Vietnam Organic Agriculture Association (VOAA). When distributing famous organic brands in the world, Phan Nguyen realized that Vietnam has several brands of organic agricultural products, but they are only distributed in the international market and are not well known in the domestically. While the demand for organic products of Vietnamese people is increasing day by day. Therefore, Phan Nguyen is very eager to be able to cooperate with different Vietnamese organic brands and help the brands to be distributed and become more recognizable in their own country.
Joining VOAA is an opportunity for Phan Nguyen to meet and cooperate with enterprises that are trading and producing organic agricultural products, to work together to bring Vietnamese organic agricultural products closer to Vietnamese consumers. At the same time, through communication activities and nationwide distribution channels, Phan Nguyen can raise awareness among Vietnamese about the consumption of healthy organic foods.
